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This web site luxnerblades.com states the following, "Sheffield stainless knife blades and other components." Our analyzers saw that the website also stated " For silversmiths, restorers, artisans, and craftspeople." The Website also said " Providing outstanding service to the trade for over 60 years. Click the thumbnails for larger images. Tea-, Soup, and Dessert Spoons not pictured;. Custom Vanity Brushes not pictured. Societies, Guilds and Related Metals Organizations. For a catalog illustrating our complete line." The website's header had Luxner as the most important optimized keyword. It is followed by blades, stainless, and Sheffield which isn't as ranked as highly as Luxner. The next words luxnerblades.com used was silversmith. craftspeople was included but might not be seen by search engines.